Where every piece tells a story of sun, sand, and effortless style. We’re more than just beachwear – we’re your passport to confidence by the shore.

At Shore Beachwear, we believe the perfect beach day begins with the perfect outfit. That’s why we’ve curated a collection that blends fashion-forward designs with the comfort you need to make waves, whether you’re lounging by the pool or exploring coastal towns.

Our Story

Born from a love of coastal living in Gloucester, UK, Shore Beachwear has grown from a local boutique to an international destination for beach lovers. Our journey began with a simple mission: to create swimwear that makes women feel as beautiful as they look, and beachwear that transitions seamlessly from shore to street.

What Makes Us Different

We understand that beachwear needs to work as hard as you play. That’s why we focus on:

  • Flattering Fits for Every Body: From balconette to plunge bras, Brazilian to bikini knickers – we offer specialized styles to celebrate all shapes
  • Performance Meets Fashion: Our Active by LASCANA line proves you don’t have to choose between style and function
  • Thoughtful Transitions: Cover-ups that work as dresses, swimwear that doubles as bodysuits – pieces designed for real life
  • Quality That Lasts: Saltwater-resistant fabrics and reinforced stitching for seasons of wear

Our Promise to You

“To take the stress out of beach dressing with curated collections that mix timeless elegance with on-trend pieces – all at accessible prices.”

Whether you’re packing for a tropical getaway or updating your summer wardrobe, we’ve designed every piece to solve real problems:

  • Swimsuits that stay put when you dive in
  • Adjustable bikinis for customizable comfort
  • Quick-dry fabrics that won’t leave you chilly
  • UPF-protected cover-ups for safe sun enjoyment

Join Our Coastal Community

From our headquarters in Gloucester to beaches worldwide, we’re passionate about helping you make unforgettable memories in pieces you love. Explore our collections and discover why Shore Beachwear is the secret weapon of savvy sun-seekers everywhere.

Welcome to the Shore family – where every day feels like a beach day.